Introduction to facebook page marketing
A lot of indie developers shy away from using marketing on their Facebook Page as the most effective way to grow is through paid ads. The good news is, you can still grow your page cheaply! Strategically using paid ads and learning how to grow organically can help bring so many more fans to your games.
Know your audience
The most important thing before you get started is to know who your audience is. Since we are making visual novels, we know we can appeal to fans of other visual novels. We also know that we can reach out to anime and manga fans. Make a list of who your audience is, what they like, where they live, how old they are, etc. This information will be useful when you start creating your Facebook ads.
promote your page on facebook
The first type of useful ad you can make is “Promote Your Page”. Click that button and you will get the following screen:
Already you can see we have a warning. Facebook ads do best if there is limited text on the promotional image. If there is too much text on the image, you will need to ask Facebook to manually approve your ad. Let’s change this image into something colorful that will really grab the audience’s attention.
Now once you are done, scroll down to where it says Audience and click “Create New Audience”.
Once you grow your Facebook followers, you can start focusing on organic growth. If there are any problems with one of your ads, you can always pause/cancel the ad and start a new one! Experiment with different ad types and try to attract a larger audience. This is our first marketing blog but if you are curious about other parts of game production, read about publishing on Steam and Ren’py Translations.